On 23rd May 2024 the Digital Markets, Competition and Consumers (DMCC) Bill was passed into UK law and it gives additional powers to the Competition & Markets Authority (CMA) in regulation of greenwashing claims. Here’s what marketers need to know to stay on the right side of brand communications.

How telling a great story can elevate your brand from ordinary to extraordinary. Brand storytelling is not just a marketing tactic, its what will set your brand apart, draw people in and leave them feeling emotionally connected.

Consider social media as mini blogging tool and optimise your social media content for readabilty and engagement. A few tips for social media copywriting.

Why there is more to marketing than you might think. Some marketing definitions to help you decide what sort of support you might need to help grow your business through the art of marketing.

Helping safeguard our world for future generations by doing business responsibly. Why I got carbon literate.

Good strategic direction for your business starts with a robust marketing plan - else you could find yourself shouting into the wind.

The power of the hashtag and how it connected me with a Sunday Times writer