Without a strategy how can you implement a marketing plan that supports your business objectives? Being clear on your purpose, framing your business offering and identifying how you will deliver it gives direction to meeting your business growth goals. Once you have a marketing strategy, only then will you be able to develop an effective marketing plan.

Once you have a marketing strategy, a marketing plan puts the detail to how it will be executed for business growth. A marketing plan is your marketing roadmap that will help you achieve your marketing objectives. A marketing plan is your detailed campaign of what you will do, where you will do it, when you will do it and how you will measure success.

If you have a plan and need help with executing a marketing campaign to promote an area of your business to achieve a specific growth objective, then get in touch. From digital marketing (social, content, email) to print, press and PR, integrated campaign management done properly will deliver real return on investment.

Running social media channels properly needs consistent strategic effort to achieve organic growth. Instagram, LinkedIn, Twitter and Facebook can be valuable tools in your marketing toolkit. Not only do each speaks to a difference audience in a different way, requiring a different approach, engagement is the key to success for all channels. Engagement requires a considered approach befitting of your brand.

Working closely with a small team of trusted partners, I brief and manage artwork and creative assets to support my clients’ marketing activity. From graphic design, illustration and photography to logos and video. You may be in need of headshots for a brochure, digital artwork for press or video for your website. I have commissioned and project managed all.

Need some purposeful prose? Regular LinkedIn posts, copy for a magazine article or keyword optimised content for your website?. I have written well-considered content for businesses that speak to other businesses and to individuals, written for websites, brochures, social media, press and many things in between. Always with the specific purpose or reader in mind.