Combe Grove.
Part of the leadership team engaged to help longstanding Bath hotel, Combe Grove transition from hospitality to centre for health and wellbeing, it was quickly established that one of the key success strategies was to engage and existing stakeholders and a thriving membership community. In tandem, the changing business model from commercial enterprise to charity had its own challenges - especially as the new model is dependant on apprentices rather than permanent staff as the core of its workforce. Education and sustainability became the 2 leading pillars around which the new metabolic health retreat was to be built.
Initially developed a marketing strategy and marketing plan help the organisation fulfil its charitable objectives and ensure the retention of existing stakeholders, however as the pandemic took hold, it became increasingly important to develop an acquisition strategy to ensure continued revenue to support the repositioning of the business.
Having created and implemented the Membership acquisition and retention strategies, membership saw a significant increase during my time, despite the constraints of the pandemic. Working with the wider management team, marketing took ownership of the events programme, the launch of the shop, which included identifying local and sustainable brands with whom to partner. Working closely with the Head of HR to deliver internal communications and implement the Apprenticeship Programme. And leaning on my interior design background, I led the interior refurbishment project of the Coach House.
Scope of works.
Branding & brand development
website redesign & developing SEO strategy
Social media and email marketing
Content creation
Digital advertising
Copy writing, photography and print advertising
Press, PR & media relations
