Marketing is the generous act of helping someone solve a problem.
Seth Godin
Creative problem solving.
Marketing is a business discipline that can help a business increase awareness, speak to existing and potential customers in a way that upholds brand values, and help grow market share. There is no one size fits all approach, as every product or service is different. Every business needs its own bespoke marketing solution. My approach is one of creative problem-solving to find a fresh perspective and come up with an innovative marketing solution to help make a measurable difference.
I’m a senior marketer who works as an extension of your own business - sometimes known as a fractional CMO. I have a particular interest and experience in design & architecture, health & wellness, hospitality in working with design-led clients and sustainable businesses which are keen to make a positive difference.
Always keen to demonstrate return on investment, I can lead projects from initial strategy planning to campaign execution, taking on direct responsibility for delivering results. I’ve managed rebrands, grown memberships, implemented successful customer acquisition and retention strategies and mentored marketing apprentices working towards their professional qualifications.
Together, with the support of a small team of trusted partners, I offer a range of marketing services to support SMEs and founder led businesses meet their growth objectives. And, I’d love to work with you.
Areas of Expertise
Marketing & brand strategy
Marketing communications planning
Website optimisation and digital marketing
Social media marketing
Data capture and e-mail marketing campaigns
Print & advertising
Copywriting & content management
Press, PR and event management
Recent Projects
Transforming a marketing function into an internal brand marketing and communications agency to help a regional charity achieve its objectives.
Go to market strategy for a fintech start-up, which involved cementing partnership agreements, brand building, communications planning & tactical execution across website, socials and press.
Marketing strategy and campaign execution for B2B and B2C markets for London & Bath physiotherapy practice.
Marketing strategy and execution for a leading Bath hospitality business repositioning as a health and wellness centre.
Website redesign, brochure production and social media campaigns for a leading Bath architecture practice.
Marketing Philosophy
I am concerned with the success of each and every marketing project and the bespoke mix of marketing tactics and disciplines to help achieve a desired outcome. I work with a range of stakeholders including founders, CEOs and business leads to create a marketing strategy or implement a communications plan that makes sense for a business and that supports the wider company growth objectives in a measurable way.