Marketing is the generous act of helping someone solve a problem.
Seth Godin
capturing and sharing founder stories
Creative problem solving.
Marketing is a business discipline that can help a business increase awareness, speak to existing and potential customers in a way that upholds brand values, and help grow market share. There is no one size fits all approach, as every product or service is different. Every business needs its own bespoke marketing solution. My approach is one of creative problem-solving to find a fresh perspective and come up with an innovative solution to help make a measurable difference.
A senior marketer with an interest in business as a force for good, companies with environmental sustainability at their heart and organisations founded to make a positive difference.
A sustainable marketing practitioner, strategist and storyteller I support and champion founders to help build reputation and grow their business through considered brand building and marketing communications strategies. Certified Carbon Literate and accredited by the Chartered Institute of marketing CIM, my interests and experience combine to drive business for purposeful brands.
Areas of Expertise
Marketing & brand strategy
Marketing communications planning
Digital and social media marketing
Data capture and e-mail marketing
Print & advertising
Copywriting & content management
Press, PR and event management
Recent Projects
Developed the go to market strategy for a fintech start-up, and provided business development support, cementing partnership agreements in order to help scale at speed
Transforming a marketing team into an internal brand marketing and communications agency to help a regional charity achieve its 5 year growth strategy
Founder reputation management, brand building and marketing communications for mobile tech business developed for the independent retail market
Marketing strategy and campaign execution for innovative start-up physiotherapy practice for private clients seeking alternative treatments and high profile sports people
Marketing communications and brand strategy for a start-up health and wellness business, and maintaining a thriving membership through community building
Brand development including website redesign for an architects practice repositioning as a sustainable practice. Communications and content to develop brand reputation
Marketing Philosophy
I am concerned with the success of every marketing project and the bespoke mix of marketing tactics and disciplines to help achieve a desired outcome. I work with founders, CEOs and business leaders on marketing strategy and execute those, supporting business growth in a measurable way.